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Brazilian Meat Monitor is a weekly market report from Informa Economics IEG | FNP, Brazil's leading commodities analyst. It provides extensive coverage of the beef, pork and poultry sectors, offering a constant flow of news, analysis and statistics. It is a unique resource for information on prices and production costs in Brazil – the world's largest meat exporter. It also covers developments in Argentina, Uruguay and Paraguay and analyses key trends in markets for South American meat around the world.

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CELP - Long Range Strategic Consulting (cattle farming)

CELP is a strategic planning tool that analyzes the meat market in Brazil, considering the global economic scenario that influences the market and previous events, making medium-to-long range forecasts. An exclusive tool on the market, it hold meetings to expand its overview, gathering together players from several links in the production chain.


Overview: overview of issues that influence the Brazilian and international economic scenarios, and consequently the entire production chain. Issues are approached systematically, describing what is really changing and the impact these changes have on the beef production chain.

Retrospective: in this section the monthly report sums up the latest news in beef cattle farming and the accuracy of forecasts made against results. The events are explained and their impacts on the basic scenario analyzed.

Outlook: medium and long range forecasts are presented and explained, identifying essential trends in the formation of business strategies.

Strategic Elements: This part of the report studies elements that, together with statistical information, form the outlook and considerations about the scenario that establish the basis for particular strategies.

Statistics: This section provides data on beef cattle farming, such as: prices, exchange ratios, exports, final results, and so on, including numerical forecasts for these indicators.

Monthly meetings: Held between analysts, to which all the subscribers are invited, to debate the forecasts made, recent events and other issues raised. The meeting will create interaction among subscribers to create an overview of all the links in the production chain and to build a wide-ranging relationship network.

Consultation of analysts: The team of analysts at the FNP Institute will be available to subscribers for unlimited telephone or face-to-face consultation to provide statistical information, to answer questions, and make comments on the scenario.


Monthly, published at the beginning of every month, except on holidays in the city of São Paulo.


Monthly, printed, mailed.


Annual subscription is R$ 12.800 (twelve thousand eight hundred Brazilian reals) and can be paid in three monthly installments by direct debit or credit card. The contract is valid for 1 year.


Brazil's agribusiness sector - including livestock and meat - now accounts for around 25% of the total GDP, equivalent to US$ 378 billion in 2007. Furthermore, the agribusiness sector represents 37% of all jobs and 36% of total exports. Since 2005, Brazil is the world's largest meat exporter with an estimated 34 % of total meat trade in 2007. Most of this is represented by beef and poultry, yet pork meat exports have also increased in the past 7 years. Understanding that 72 % of meat produced in locally consumed, exports of meats have grown 14 % per year over the past five years (just beef, 19 %) while production has increased at a rate of 4 % per year. From a macro point of view, Brazil's position as largest meat exporter has not changed, however, looking at company maneuvers and strategies, one can say that considerable supply adjustments have taken place and further adjustments are expected in the near future.

On a micro basis, major and numerous changes have motivated Informa Economics IEG | FNP to update their Meat Report to reflect the current supply and demand situation for the local and export markets. In a span of 2 years, the Brazilian livestock and meat sector has shown significant changes. Consolidation is rapidly taking place with some 30 company acquisitions in the past 18 months. Most buyers are major players, however, a few newcomers are making their appearance such as Arantes group and Sadia. Diversification is also a key strategy among the major players with traditional beef companies making inroads into the dairy sector and poultry and hog slaughter.

Key questions to be answered in this study

  • What is and what will be the impact of soaring prices for corn, soybean and other meals and inputs of production costs for poultry and hogs?
  • What is the likely impact of increasing fertilizer prices for beef farmers using pastures?
  • Where will be the new production centres for beef, poultry and hog? Will all activities move to the Central West?
  • What advancements have been made on traceability programs for beef, pork and poultry?
  • Major players in the meat industry - what are their strategic objectives and plans?
  • What changes are taking place in the value chains for the major meat markets in Brazil?
  • What is the level of mobility in the livestock sector and will livestock activities gain or lose ground to biofuel activities?
  • What are the possible effects of increased ethanol production on the livestock sector?
  • What are the scenarios for supply forecast per meat type in Brazil? Which will be the winners and losers?
  • What will be the impact on supply and demand for soybean meal and corn?
  • Where are the Brazilian competencies in beef, pork or poultry?
  • What are the input opportunities? Feed, animal health or artificial insemination?
  • What will be the Brazilian consumers' reaction to continued higher meat prices?
  • What impact will improved traceability programs have on international trade?
  • What measures are the livestock and meat processors taking to minimize deforestation of the Amazon?
  • What measures are the state and federal governments taking to fight forest devastation?


The Brazilian meat sector is classified as one of the most dynamic in the world. Currently, Brazil is the second largest meat producer in the world and number one in international trade. While Brazil's reputation is well known in beef, poultry exports now lead in terms of meat protein exports from Brazil. Brazil's competitive edge lies in the relatively low production costs of important raw materials - corn and soybean meal - and a well developed integrated farming system. Furthermore, the population consumes a large portion - some 70 percent - of poultry meats, a critical factor when considering the development of a domestic industry. Nurturing this meat demand on the domestic side is the fact that Brazil's disposable income level has been increasing and consequently, the country has shown signs of significant meat protein demand growth.

This feature has shielded domestic producers from some of the impact of the global recession. At the industry level, major changes have taken place in the past 12 to 18 months. First, a major consolidation process has taken place. Another important factor is the consolidation of meat production and marketing. Five years back, the meat industry was mainly divided into beef and poultry/pork processors. This situation has drastically changed and traditional chicken (and pork) operations are now avidly processing and marketing beef products. In a similar move, some of the international beef players also have diversified their operations to include pork and poultry meats. The implications of these trends are greater industry concentration and a lesser number of meat traders for export markets.

This report, ready for immediate distribution, was developed to identify some of these marketchanges, yet it will also develop for you a solid data base of knowledge of Brazilian production, consumption and exports. The intent of this report is to provide a concise picture of the Brazilian poultry segment - from farm level through to exports of meat products - which will enable the reader to take strategic decisions on the attractiveness of the marketplace. Some basic and general trends are covered, yet the purpose of the report is to describe and quantify the poultry segment in Brazil. With a better understanding of the sector, investors and other interested parties can develop “go/ no go” decisions on this dynamic sector.


Brazil's dairy sector has been growing a mere 1% per year from 1996 to 2004. Since then, soaring milk prices in the local and international markets coupled with technology adoption have made great inroads and raw milk production has increased 10% in the past three years (2004-2007). The country now is at a turning point and could become a major player in the international trade of dairy products.

Brazilian exports of dairy products - primarily powdered milk - have increased 140 % in the past five years (2002-2007). With little tradition in the international trade of such products, the country is facing a situation in which market focus is also being placed on export markets. Brazil currently exports dairy products to some 103 countries, mainly as powdered milk, but also growing quantities of cheeses.

Key questions to be answered in this study

  • Can Brazil become a major player in international trade of dairy products?
  • How do the economics of milk production compare with main competitors, such as New Zealand? Which has the current and long-term cost advantage?
  • Will the dairy industry continue to consolidate or has this process peaked?
  • What are the major drivers on the supply and demand side for greater milk demand in the local market?
  • What are the competitive advantages of Brazilian dairy farmers over major competing countries? Are they sustainable?
  • Who are the major exporters, where are their markets, and at what price level?
  • What will be driving increased milk supply in Brazil? New areas, technology or scales of operation?
  • What will be the impact of increasing land prices on the profitability of the dairy sector compared to other farming activities?
  • What will be the impact of recent legislation on milk quality standards?
  • Will there be more overseas acquisitions by Brazilian companies?


Publication in portuguese.


Publication in portuguese.

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